new-york-times-logo-png-transparent.png
 
 

News consumers have become unable to tell the difference between what’s news and what’s opinion. We partnered The New York Times with Sesame Street to introduce Scoops; a new cast member designed to teach children about news literacy. Scoops is an inquisitive young Bloodhound with a nose for news. He will help children and their parents to critically analyze the news and the world around them.

2019 THE YOUNG ONES FINALIST - GOLD PENCIL

 

 
 
 
 

BRINGING SCOOPS TO LIFE

 
 

Creative Team: Serda Ursan, Sophia De Lara and Nathan Bolton
Director/Motion Graphics: Harutyun Harutyunyan