News consumers have become unable to tell the difference between what’s news and what’s opinion. We partnered The New York Times with Sesame Street to introduce Scoops; a new cast member designed to teach children about news literacy. Scoops is an inquisitive young Bloodhound with a nose for news. He will help children and their parents to critically analyze the news and the world around them.
2019 THE YOUNG ONES FINALIST - GOLD PENCIL
BRINGING SCOOPS TO LIFE